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The CivicScience InsightStore™ is a fast, efficient research platform allowing you to constantly access and analyze more reliable consumer insights than ever before. With millions of engaged respondents answering over 1,000 research questions weekly, the opportunities to leverage this expansive knowledge to positively impact marketing effectiveness are limitless. We help you reduce overall research costs by providing tools and market intelligence that can be leveraged across multiple projects and across your organization. Combined with our expert client services team, CivicScience provides you with market insights in a new, dynamic way.
Valentine’s Day. What does it conjure up for you? Romance, happiness, and love or loneliness, pressure, and stress? Are you a willing participant, or do you begrudgingly go through the motions? Is it a holiday you plan for well in advance, or deal with at the last minute? Like any holiday, it’s what you make […]
Before the Super Bowl even ended, rankings of the best and worst commercials could be found all over social media. Lost in all of that was the fact that few ads are targeted at the “general population;” rather, they’re designed to appeal to one demographic or another. So, we trawled around 36,000 survey responses we […]
Responsible for one of the catchiest, ubiquitous jingles in recent advertising history, Subway’s “$5 Footlong” campaign can trace its roots all the way back to 2008. When news broke recently that Subway was moving to a new $6 foot-long promotion, industry pundits quickly questioned the wisdom of another price-point-based strategy, especially with the $5 price […]
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