Featured News & Resources

Insight Report: Besides being younger, who is the Snapchat Fan?
Insight Report: Social Media Chatter Now Rivals TV Advertising in Consumer Purchase Influence (October 2014)
Webcast: Find Persuadable Consumers Using Data Science
Retail Insights: What Consumers Value Most When Buying In-Store vs. Online
(September 2014)
Consumer Sentiment Toward Online Data Privacy
Insight Report: Consumer Sentiment Toward Online Data Privacy (September 2014)

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CivicScience Blog

The second eBook is here: “75 Show-Stopping Media Consumption Insights”

Our first eBook: “101 Cool Consumer Insights” was so popular, we decided to publish a second eBook focused on media consumption. The eBook is free to anyone who is interested in learning fun and interesting media consumption insights. In the eBook, readers will learn valuable insights on consumer sentiment, behaviors, and psychographic profiles across a […]

Social Media Now Rivals TV Advertising in Consumer Influence

The trendline we see is undeniable, even after we checked it several times to make sure there is  nothing awry: Social media looks like it’s about to overtake TV advertising in what consumers say is most influential on many of their consumption decisions. The question posed to consumers is a simple one: Which of these […]

Profiling the Various Holiday Shoppers

Retailers are in holiday mode, stocking shelves, hiring additional employees and gearing up their holiday marketing and advertising. According to The National Retail Federation, sales are expected to increase 4.1 percent to $616.9 billion during the 2014 holiday months of November and December. This is good news for retailers, but they will still need to […]

Measuring Consumer Sentiment Toward Companies’ Data Practices (Part 2 of 2)

Just how concerned are consumers about companies’ collection and use of their personal information? They measure at least 20 points higher on the issue of involuntary or unknown use of their data compared to on their own Internet data sharing practices. In part 2 of a 2-part series on consumer sentiment around data privacy issues, […]

Convenience Store Food Quality Winning Over Fast Food

The consumers have spoken: 53% believe that freshly made foods at a convenience store chain is of equal or higher quality than traditional fast food. This number jumps to 71% when eliminating those consumers who say they never eat at either types of businesses. Men, younger aged adults, urban dwellers, and those employed as skilled craft […]