Featured News & Resources

Consumer Sentiment Toward Online Data Privacy
Insight Report: Consumer Sentiment Toward Online Data Privacy (September 2014)
Webcast: Find Persuadable Consumers Using Data Science
Webcast: Find Persuadable Consumers Using Data Science
(September 24, 2014)
Insight Report: Besides being younger, who is the Snapchat Fan?
Insight Report: Besides being younger, who is the Snapchat Fan? (August 2014)

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CivicScience Blog

Will You Spend More, Less, or the Same This 2014 Holiday Season?

Despite U.S. consumers having higher overall confidence levels in the economy and personal finances now than they did a year ago (see our ongoing Economic Sentiment Index), 77% of consumers say they will be spending the same or less this coming holiday shopping season. Only 13% say they plan to spend more. This is not […]

You Don’t Need to Have Kids to be Happy

I hope you’ve read the analysis we published on Quartz.com about the differences between parents and non-parents in the U.S. If you haven’t read it, here are the Cliff’s Notes: On most lifestyle metrics (sleep, fitness, diet, social life, travel, and entertainment), non-parents generally appear, according to the data, to have a better quality of […]

72% of Us Splurge on Ourselves – But Who Splurges on What?

For some of us, it’s more of a rare opportunity than for others: Being able to “splurge” on yourself. The amount of dollars involved in such a splurge may vary widely, based on income and/or personal beliefs. 72% of us do take those opportunities to splurge – but our choices on what that splurge involves also […]

Measuring Consumer Sentiment Toward Online Data Privacy: Part 1 of 2

For all the conveniences offered by a digitized world, the risks are headline grabbing. Just ask Target. Or Jennifer Lawrence. Or the data brokers being scrutinized by the U.S. Federal Trade Commission. And, I guess as of today, we can add Home Depot to the list too. CivicScience instead asked U.S. adults to voice their […]

What the Mainstreaming of Marijuana Means to Marketers

To the people I knew growing up, smoking pot was as much about rebellion as it was about the high. Some people – the good students and athletes with a wild side – got a rush by hiding it from the clean-cut jocks and bookworms. Others flaunted it – with their Grateful Dead tie-dyes and […]