Featured News & Resources

Webcast: Stereotypes Are a Real Time Saver - With the Right Data
Webcast: Stereotypes Are a Real Time Saver - With the Right Data
(April 21 at 1 PM EDT)
insight report declines
Insight Report: Declines and Audience Shifts - The Unscripted Truth About Reality TV Viewership
(March 2015)
Infographic: Who is a Market Maven?
Infographic: Who is a Market Maven?
(March 2015)

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CivicScience Blog

Declines and Audience Shifts: The Unscripted Truth About Reality TV Viewership

More than 20 years ago, TV viewers were introduced to reality TV programming – which became a guilty pleasure for many. Since then, there has been a lack of innovation resulting in many spin-offs. What was once seen as a new and entertaining TV genre that attracted a large audience is now vying for viewers. […]

Refreshing Beer Drinker Insights: Draft, Bottle, or Can?

With St. Patrick’s Day festivities almost upon us (and with that, many a pub crawl to occur across our great globe), what better time than to use our valuable consumer data repository to find out who is more likely to prefer their beer from the tap, a bottle, or a can. Perhaps this is the […]

Lies, Damn Lies, Statistics…and the News

The Twitter-sphere went berserk yesterday over results to a phone survey released by Quinnipiac University, which found that Fox News was the most trusted national TV news network. As expected, fans of Fox News puffed out their chests with pride, while the more left-leaning crew characterized the results as essentially “terrifying.” This is a prime […]

TV Viewing Volume: An Analysis of 100,000+ Consumers

by Bill Conaway, VP of Client Development As a new member of the “suits” team at CivicScience, I’ve spent the last few weeks exploring our treasure-trove of data, uncovering what most researchers and marketing executives would consider a goldmine of relevant insights. I can clearly see that CivicScience is already shaking up the market research […]

Poll Questions that Should Have “Only When I’m Drunk” as an Answer Option

We do some pretty serious research around here at CivicScience. Some of the smartest people in the world spend countless hours mulling over hundreds of millions of poll responses and near-infinite lines of code. Sometimes, especially after a massive code release like we had this week, when burn-out is near, things can get weird. Today […]