Featured News & Resources

Webcast: Find Persuadable Consumers Using Data Science
Retail Insights: What Consumers Value Most When Buying In-Store vs. Online
(September 2014)
Consumer Sentiment Toward Online Data Privacy
Insight Report: Consumer Sentiment Toward Online Data Privacy (September 2014)
Insight Report: Besides being younger, who is the Snapchat Fan?
Insight Report: Besides being younger, who is the Snapchat Fan? (August 2014)

What Makes Us Different

We provide rapid-turn, cost-efficient consumer research and sentiment data using intelligent polling and automated data science. With over 27 million respondent profiles currently stored, we get you reliable, representative data that lets you:

  • Find your most persuadable customers or audience.
  • Gain deep knowledge about your biggest fans and persuadables.
  • Micro-target and optimize your message, campaigns, and delivery vehicles.
  • Monitor and measure reaction and trends in real-time.

Learn more about the solutions possible through our InsightStore™.

CivicScience Blog

Despite the Student Debt, College Education Increases Economic Confidence

“Is college worth it?” is a hot topic right now with rising student debt levels due to college education costs. Today a new report was released through CivicScience’s partnership with Hamilton Place Strategies, in which our joint Economic Sentiment Index (ESI) data was leveraged to examine the impact of both education levels and student debt […]

Buying In-Store vs. Online: What Consumers Value Most

Consumers care about different things when buying various products in a store or online, and with the holidays around the corner, it’s important for retailers to be mindful of consumer preferences while shopping. CivicScience today released three different retail reports, which highlight what consumers care most about when buying various products both in stores and online. The […]

Immediate Reaction to ESPN’s Suspension of Bill Simmons

After news of ESPN’s decision to suspend sports writer Bill Simmons over his recent Roger Goodell tirade hit the interwebs last night, we deployed a poll question to see how consumers were reacting. A little over 12 hours later we have a representative sample of 2,424 US adults to look at. Less than a day […]

Will You Spend More, Less, or the Same This 2014 Holiday Season?

Despite U.S. consumers having higher overall confidence levels in the economy and personal finances now than they did a year ago (see our ongoing Economic Sentiment Index), 77% of consumers say they will be spending the same or less this coming holiday shopping season. Only 13% say they plan to spend more. This is not […]

You Don’t Need to Have Kids to be Happy

I hope you’ve read the analysis we published on Quartz.com about the differences between parents and non-parents in the U.S. If you haven’t read it, here are the Cliff’s Notes: On most lifestyle metrics (sleep, fitness, diet, social life, travel, and entertainment), non-parents generally appear, according to the data, to have a better quality of […]